Don’t Split The Streams — Part 6

Don’t Split The Streams is an ongoing blog series covering music marketing topics. It specifically focuses on maximizing stream counts and download sales on specific streaming services and retailers such as Spotify, Apple Music, Amazon Music, Beatport, Traxsource etc.

I cover the search for consolidated, purposeful, actionable streaming music and sales data in Part 6 of “Don’t Split The Streams”. My quest raises several questions, which I attempt to answer:

• Will MRC / Billboard and Alpha Data / Rolling Stone merge their data platforms?
• If an artist wanted MRC type data but didn’t want to pay the price — what alternatives exist to find consolidated streaming and sales data
• Considering the availability of data about booming, fresh niche music genres — can the industry expect to see genre charts outside the broad, monolithic ones that exist today?
• Could Chartmetric offer a cross platform performance (CPP) ranking for specific music genres? #musicdata #musicbiz #musicmarketing

Please check it out on my new musicdatapro medium + give me a follow there. Thanks! Here’s the full piece:

Don’t Split The Streams — Part 6 — Searching for consolidated, purposeful, actionable streaming…

Olivia Rodrigo’s “Cross Platform Performance” as measured by Chartmetric.io