Don’t Split The Streams — Update + Please Follow musicdatapro my NEW Medium
In our 5th installment of the series, I bring you up to speed on why I am exploring music marketing + the obsessive focus on stream counts, and retail sales charts
Thank you everyone for following my chuckdafonk Medium which is my personal home to everything I write about in terms of music tech, marketing, and my own music group FSQ. I was surprised to find I’m up to 600+ followers here (December 2020).
I recently started my musicdatapro Medium which I hope you all follow. I will continue to write here occasionally about FSQ and other topics, but the bulk of my work on music tech and music marketing will move over to musicdatapro. I just published the 5th installment of “Don’t Split The Streams” which lays out seven reasons why independent artists and music marketers should choose one (or 2, or 3) music streaming services to promote their releases on, versus “splitting the streams” e.g. not focusing audiences on a particular service.
There are also some important pieces of streaming / music data news in the piece including:
- Apple Music rolls out Artist Playlists feature for independent artists
- Apple Music begins counting streams for remix artists
- Updated Chartmetric stats for 2020 that detail the universe of playlists
Don’t Split The Streams — Seven Reasons to Focus Music Marketing on Specific Streaming + Retail Platforms
Click through to the post + make sure to follow musicdatapro please and thank you
